Amazon Digital Campaign
Led a comprehensive marketing campaign to promote an Acer gaming laptop, featuring banners on Fire TV, Fire Tablet, Amazon, and Amazon Mobile, alongside A+ content. Managed the entire creative process from concept development to final execution, including collaboration with Amazon on brand requirements, style guidelines, and approval processes.
Newegg Digital Campaign
Digital campaign encompassing web/mobile display ads and a dedicated landing page to showcase Acer’s premium gaming laptop.
Video Production & Editing
I oversee SneakPeek’s YouTube channel, producing and editing a range of videos using Adobe After Effects such as customer testimonials, gender reveals, and how-to guides.
Retale App
We collaborated with Retale, an app delivering weekly store ads to subscribers’ phones. Our strategic partnership included targeting subscribers within 10 miles of retailers with tailored mobile banners alongside the weekly ads during our campaigns and promotions.
Display Ads
Various nationwide campaigns to promote its products, featuring various display ads and a homepage site takeover on PC Gamer, strategically timed to run through different buying seasons. One campaign included a partnership with Star Trek.
Social Media Ads
Exciting social display ads for SneakPeek holiday sales were dynamically showcased across Meta, Instagram, and Pinterest, capturing the festive spirit and reaching a wide audience.
Animated Email Banners
Crafted dynamic animated GIFs for email campaigns using Photoshop and After Effects, bringing campaigns to life with engaging visuals.
Presentations
Various presentations created in PowerPoint and Google Slides. Presentation content included marketing strategies, presentation templates, wrap-up campaigns, campaign guidelines, branding guidelines, style guidelines, company overviews, sales pitches, and product briefs.
Landing Pages
Gaming and consumer landing pages featured in Newegg, Microcenter, Datavision, and Fry’s
Enhanced Content On Product Pages
Through our partnership with Amazon, we were able to create enhanced content on our product pages, featuring dynamic elements like carousel banners, videos, and product tours to boost sales. Amazon’s page builder, similar to WordPress, made it easy to build this engaging content.
Additionally, I leveraged content management platforms like Webcollage, Etilize, and Syndigo to syndicate this enhanced content across major retailers, including Walmart, Target, and Best Buy.
