Industry Tap Union
I crafted the Industry Tap Union logo for a tap room in Northern California, renowned for its extensive selection of draft and bottled beer. The shop’s interior boasts an industrial design, featuring exposed brick, pipes, and weathered metal. To echo this theme, I opted for a bold font coupled with an industrial factory icon, reminiscent of a building near the San Diego airport, encased within a sprocket.
Package Designs
Developed innovative package designs for a diverse range of products, managing the entire process from concept to final execution. Created detailed 3D renderings using Adobe Dimensions for use on company websites, enhancing online product presentations.
PC Gaming Ads
For gaming ads showcasing the Acer Predator gaming lineup, our design concept revolves around “disruption,” seamlessly merging the gamer with the character they’re playing. In these ads, we immerse the viewer into the gaming experience by blending the player’s persona with that of their virtual avatar. Additionally, the backgrounds for other ads are inspired by custom art pre-loaded onto the computer, adding a unique touch that resonates with gamers.
Spiral Bound Operation Guides and Manuals
I’ve designed a range of operation guides and manuals for both the vascular and dermatology divisions at Ra Medical Systems. These documents varied in complexity, from concise 10-page single-sided saddle-stitched manuals to comprehensive 45-page operation guides. Each manual was meticulously crafted to provide clear and concise instructions tailored to the specific needs of users, ensuring seamless operation of Ra Medical Systems’ innovative medical devices.
Sports Program Ads
Through Acer’s sponsorship with PSP Sports, we secured syndication of various ads across programs at major sporting events like the NFL, MLB, NBA, and NHL. The design approach for these single-page ads followed a 60/40 layout strategy, prioritizing a large product image occupying 60% of the space to showcase intricate details and craftsmanship. The remaining 40% was allocated for compelling copy and a clear call to action. Maintaining consistency across all ads was paramount to bolstering brand awareness and enhancing the brand’s reputation.
Vascular and Dermatology Marketing Materials
An array of marketing collateral, encompassing product and patient brochures, presentation folders, and tent cards.
Medical White Papers
A diverse collection of clinical studies and case reviews presented a unique challenge: striking a balance between informative content and maintaining a clean, easily readable layout. It was crucial to avoid an overly commercial style while efficiently fitting a heavy amount of content on one side.
